Ep. 69: Six Things Every Dentist Should Know About Marketing
There are a ton of options out there for advertising your practice (direct mail, SEO, Google ads, social media, implant funnels, etc), but what do YOU need to do from a business owner perspective to make sure your marketing is highly effective and doesn’t waste money? That’s what Jeff covers in this week’s episode!
Topics:
6:42 – Having the right expectations
9:23 – Setting your budget
10:47 – Tracking results
14:30 – Understanding the “production line” as it relates to new patients
18:59 – The two most important metrics you need to use
26:00 – Getting new patients on the schedule
29:05 – Making time to manage your marketing campaigns
Links:
New Patient Call Log - https://www.mgeonline.com/np-call-log
New Patient Intake Form - https://www.mgeonline.com/np-intake-form
Mystery Call - https://www.mgeonline.com/your-mystery-call
The MGE New Patient Workshop - https://www.newpatients.net
Listen to full episode :
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