Ep. 133: The Most Difficult Part of Case Acceptance
Most dentists are pretty comfortable explaining the diagnosis and treatment plan to the patient. The issues tend to arise at “the close”—i.e., overcoming those last objections and getting the patient truly committed so the treatment actually gets done and the money collected. So this week, Jeff dives into closing techniques and how to ensure it really is a done deal before the patient leaves the office.
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